Answering these three questions will help you find strong leads.

One thing all top-producing agents have in common is a powerful business pipeline. Real estate is a numbers game, but it’s also about prioritizing who you spend your time with. Today I’m sharing three different questions you should answer when evaluating a lead:

1. Are they aligned with current market conditions? Are they qualified buyers, do they have a lot of cash, and can they offer what buyers are looking for?

“An engaged lead is a strong lead.”

2. Do they have sufficient motivation? Someone must have a compelling reason for change to go through the pain of moving. Often, a deadline is involved. 

3. Are they the ones taking the action? Are they taking action by proactively searching for properties, quickly responding to you, or asking a lot of questions? An engaged lead is a strong lead.

These tips are critical in today’s market for building a strong pipeline of great leads and a better business. If you have any questions, don’t hesitate to reach out via phone or email. We look forward to hearing from you soon.