Voicemails don’t have to be awkward. Use these tips to hook your prospects.

Leaving a voicemail can be awkward at the best of times. However, as agents, voicemails can still be powerful, persuasive tools that draw in new clients. There is an art to leaving a gripping voicemail, though. 

The key is immediately grabbing the person’s attention with specific, relevant information spoken in a confident but not salesy tone. If you overwhelm them with information, sound too much like a salesperson, or don’t hook them within the first few seconds, your efforts may backfire. Today I’ll share a few key tips that will help you leave a sales voicemail that will get your prospects to call you back:

1. Use first names only. Using titles like Miss, Mrs., and Mr. sounds far too formal; instead, start your message with a quick greeting followed by their first name only. Don’t use your full name, as that will make you sound like a cold caller. Use only your first name and immediately follow it with your company name [e.g., “Hi, (insert prospect’s name)! This is John at XYZ Real Estate Company…”].

2. Be honest. Make sure you are honest about who you are and why you are calling.

“Leaving a well-crafted voicemail message can mean the difference between getting a client and scaring them away.”

3. Drop the phone voice. Do your best to drop your salesy voice. If you sound too much like you’re trying to sell something, they probably won’t even finish the message. Instead, adopt a friendly, confident, and casual tone to avoid sounding desperate.

4. Keep it short. Try and be brief and let them know when you will call them back. It’s important to set expectations with the people you are reaching out to.

5. Leave a voicemail at the end of the day. This is when people are most likely to remember what they need to do. People typically remember to do things in the mornings or the evenings, but our favorite time to leave a message is in the evenings.

Leaving a well-crafted voicemail message can mean the difference between gaining a client and scaring them away. Use these tips to help you hit your monthly goals, and feel free to experiment with different scripts to optimize your approach. 

If you have any questions about using voicemail in your business or interacting with your prospects in general, don’t hesitate to reach out to me by phone or email. I’d love to share more tips with you to help you improve your business.