The DISC personality assessment can help you communicate with clients.

What’s the No. 1 thing customers want from their agent, and how can you get that for them? The main thing clients want from their real estate agent is communication. However, if you’re not communicating in a style that resonates with the client, your efforts might be in vain. The best thing you can do is tailor the way you communicate with each client according to their personality. In our office, we use the DISC personality assessment.

A D-type personality stands for driver—a very driven and direct personality. To communicate with them, you’ll want to be direct and get to the point. Don’t be afraid to let them take the lead.

“Clients want great communication skills.”

An I-type personality stands for influencer, and they need to make friends first. You want to slow down, build rapport, and spend time talking about family and their wants and needs before you get down to business. 

An S-type personality stands for steady. It’s the most common personality type, and they probably need a little nudge. Don’t be afraid to give a recommendation or advise them on what to do.

A C-type personality is on the other end of the spectrum and stands for cautious. These are very analytical people and will be slow to make decisions. They’ll need a lot of details and data, so come prepared with reports and be ready to show instead of telling. 

If you have any questions about these personality types or how to adapt them to real estate, feel free to reach out. We’d love to hear from you.